Let us start with what is Digital Marketing. In today’s digital world, everyone searches everything digitally whether that is food, clothes, any services, ticket booking, reviews about anyone, educational material, or entertainment material. So, it’s very very important to market your business digitally to reach the audience searching digitally. If we talk about LA then 3.6 million people are digital there and finding everything online in LA. If we think about 10-15 years ago there was a lot of impact of TV Ads, newspaper ads, brochures, and all on the audience but now from like last 8-10 years google ads, social media ads YouTube ads, etc are more popular than TV ads and all.
Whether you are new in business or old, having a big, medium, or small business you need online marketing of your business to get more traffic, leads, and sales. There is very high competition, especially in LA businesses so everyone needs to be updated, consistent, and on top of marketing to get more sales. There are different ways to do digital marketing for your business depending upon the nature of the business. Digital Marketing Includes:
1) SEO:
What is it?: To optimize your website at the top of search engines like Google, Yahoo, Bing, etc.
Why it matters: There are millions of searches every day on search engines about everything, to come up in those searches after beating competitors SEO is required.
Tips to use: Analyse your competitors carefully, Finalise your keywords, make a proper strategy to beat competitors, and then apply that.
2) SMO:
What it is: To promote your brand on social media channels like FB, Instagram, Linkedin, Twitter, TikTok, Pinterest, etc.
Why it matters: Everyone is on social media nowadays from 5 years kid to 100 years old. It’s very important to make your business a brand on social media to get results.
Tips to use: Figure out which channel matters the most for your business e.g. Instagram is good for clothes, food, entertainment, etc, Linkedin for networking, TikTok for reels, Pinterest for drawings, and all.
3) PPC:
What it is: Pay-per-click is a paid ad to come up at the top of Google instantly for quick results by spending money on every click there.
Why it Matters: SEO takes some time like 4-6 months to rank any business at the top if anyone needs instant results then PPC is the choice to go with.
Tips: Make sure to find out the best keywords with less CPC to get better results in less budget.
4) Email Marketing:
What it is: To target a new audience or retarget the old for any new offers, services, or packages you can send emails to the targeted audience.
Why it matters: It’s the better way to reach out to your audience instead of normal Mails to anyone nowadays.
Tips to use: Make sure to find verified leads, create the best templates, and send from dynamic IPs to reduce spam rate.
5) Youtube Marketing:
Youtube is trending for entertainment, learning, and much more. So everyone can promote their goods and services through YouTube marketing.
Why it matters: Everyone is showing interest in YouTube, so to target a maximum audience YouTube marketing is compulsory.
Tips to use: Create high-quality content according to the taste of the audience and reach the relevant audience.
6) Content marketing:
As we discussed about content in SEO, SMO, PPC, and youtube in everything content matters the most.
Why it matters: If the content is according to the taste of the audience and high quality only then we will have to return users otherwise not, so content matters the most.
Tips to use: Always write easy to read, grammatically correct, and unique, according to Google’s algorithms and user’s taste.
This was all about digital marketing which is very important for every business nowadays. So if you are a business owner so take care of a few more things before hiring a digital marketing provider:
1) Check the service provider’s experience and expertise in all the fields of digital marketing including SEO, SMO, PPC, and all others.
2) Must check their reputation and review.
3) Discuss each and everything about your business with them and then discuss about their strategy in detail.
4) Always prioritize quality over quantity and always avoid black hats.
5) Must have monthly and weekly meetings to review results and to discuss the next steps.
6) Must coordinate with them in case of anything to confirm.
