As we all know, digital marketing is trending, it’s going up every day. Every small to big business needs digital marketing to grow online because more than 90% of the audience is purchasing everything online, searching online reviews before going to any place like a restaurant, gym, parlor, everything. So it all depends upon digital marketing, including reputation management, social media, website rankings, influence marketing, paid ads, and much more. Below are some of the top digital marketing trends in 2025:
Power of AI:
As we all know, ChatGPT, Grok.ai, Meta AI, and many more AI tools are trending nowadays. These all play a very important role in digital marketing. Either content creation, image creation, video creation, or editing, and even in coding, we can have ideas from AI. AI gives us unique and effective ideas and helps us to save time and cost. The only thing that we need to learn is how to give proper prompts to AI so that we can get exactly what we are looking for. AI is very powerful but we can use this in the right way only with right prompts, if we will not give right prompts we may not get proper help from these AI tools. E.g., if we use text written by ChatGPT as it is for our web pages, sometimes Google drops our rankings because of AI-written content. We need to know everything clearly about every feature of AI tools to use them in the right way.
Voice search optimization:
Voice search is the technology that uses voice queries for search instead of written queries. This is helping in hand-free search, so it is trending nowadays. It helps to search quickly with just a voice command. This is monthly used on mobile phones, smart speakers, and virtual assistants like Siri, Google, Alexa, etc. In this query, speech recognition technology works; it converts speech into text first and then gets results accordingly. This has become very important in digital marketing nowadays because of hands-free and quick search.
How voice search works: Below are 4 steps of the working process of voice search
a) Voice Recognition: First of all, search engines or AI assistants recognize voice and convert the voice into a text query.
b) NLP(Natural Language Processing): Then AI processes that text and understands the exact intent behind that, what the user is searching for.
c) Query Processing: The system collects relevant results for the search query.
d) Response generation: In the final step, AI assistants or search engines generate responses in the form of voice or text.
Voice search v/s Traditional search
| Aspect | Voice Search | Traditional Search |
| Input query | Spoken query | Written query |
| Input query length | Longer and conversational | Short and keyword-focused |
| Search intent | Action-oriented | Informational |
| Result Format | Mostly provide direct answers | Display multiple links |
| Preferred devices | Mobile phones | Mobile phones, desktop |
Short videos:
Short videos are also trending nowadays on social media and YouTube. People like to see short, funny, and informative videos rather than long videos. Brands are focusing on raw data to upload short videos through reels and YouTube shorts to get more engagement from users. Moreover, small videos with reviews and real-time stuff attract customers the most. Short-time videos are becoming a very essential part of digital marketing, especially in social media.
Social media:
Everyone from kids to older people is using social media nowadays. So, if you want to turn your business into a big brand, it’s very important to be active on social media all the time with creative stuff. First of all, decide which social media platform matters the most for your business, then decide which kind of content will work. After making a proper strategy and calendar, people are working on social media and getting good customers from there.
Geotargeting:
Geo-targeting is also a very important part of digital marketing. Everyone is searching for near-me or location-wise keywords. E.g., digital marketing services near me or digital marketing services in LA. So, to come up with results with location-based queries must work on geotargeting.
a) Google My Business (GMB): GMB is in trend, when anybody searches for anything near me or with a city name, then GMB comes at the top of the SERP. E.g., a gym near me or a gym in Los Angeles. Then people can check reviews, locations, website URLs, phone no, and all services in 1 place through GMB.
b) Location-based Ads: Location-based ads are also very popular, e.g., for Indian people, use OLX for used and new product listings. Locanto in Canada, classifieds.us in the USA, and Craigslist, the Facebook marketplace for local ads, etc. So these platforms help a lot to buy/sell anything in the local area through digital marketing.
c) Personalised promotion: Through this as well, people are giving offers to local customers to get more clients.
- Influencer marketing:On social media and YouTube, everyone is following influencers according to their interest. Millions of people are mad at these influencers and get easily influenced if they see any ad by their favorite influencer. Influence marketing relies on trust, e.g., any fitness model can promote protein products and his audience will trust him easily.
Why is influence marketing important?
As we all know, it is a time of growing demand for social media, so influencer marketing is in trend and it’s important because of the:
a) Trust and credibility of genuine followers show in the influencers they are following.
b) It increases the brand’s reach because it shows up to all of the followers of the influencer and they may start following and ordering as well as they trust the influencer.
c) It increases engagement as well because when more people reach the posts they may like, comment, and share that specific content, and they might start following as well.
d) This helps in boosting SEO and website traffic as well if influencers collaborate on any backlinks or share any content.
Types of Influencers: Depending upon the followers and influence of influencers, we can categorize influencers into different types:
| Type of Influencer | Follower Count | Best For |
|---|---|---|
| Nano-Influencers | 1K – 10K | Local businesses, niche markets |
| Micro-Influencers | 10K – 100K | High engagement, small businesses |
| Mid-Tier Influencers | 100K – 500K | Local Branding |
| Macro-Influencers | 500K – 1M | Large-scale brand awareness |
| Mega-Influencers | 1M+ | MNCs, big brands |
Popular platforms for Influencer marketing: Instagram, TikTok, YouTube, Facebook, Twitter, LinkedIn, Pinterest.
By choosing the right freelancers, outlining clear goals, checking ROI, and going with the proper strategy, everyone can get good results.
- Podcasting: Podcasting combines radio trends with digital marketing trends with storytelling, interviews, and other interesting ways to convey messages through multiple episodes. Podcasting is possible through different channels, including Spotify, YouTube, Google Podcasts, Apple Podcasts, and many more.
How does podcasting work?
a) Recording: The very first step is to finalize quality content and record that in easy language and a clear voice with good microphones.
b) Editing and production: The second step is editing of recording with different software. We can change pitch, can increase or decrease speed, and can do many more edits through software.
c) Hosting: Then we need to finalize the channel to upload the podcast, depending on its category.
d) Promotion and Monetization: Just hosting is not enough; then we need to promote podcasts in different ways, and after having a good audience, we can monetize well.Benefits of podcasting:
a) Expand brand reach by reaching the audience who prefer listening to reading.
b) Regular episodes of podcasts build a long-term and loyal audience.
c) It is cost-effective as compared to video productions.
d) It helps in increasing website SEO and traffic as well.
e) It is easy to monetize through ads and premium memberships on some platforms.So podcasting is playing an important role in digital marketing with less investment.
- Interactive content: Content plays a very important role in digital marketing; content is always the king of marketing. Whether it is in text form, podcast, video, banner, or any kind of document, it needs to be interactive. If the audience likes the content, only then will they become returning users. Use quizzes and polls, etc, to make content like a game and interactive. For ecom brands can go with shoppable video so that users can buy products directly.
- Privacy first marketing: Everyone needs privacy about their details, so it’s very important to make sure to users that their data will be safe. Don’t share data anywhere and keep it in an encrypted form. In 2025, businesses are following strict data privacy rules to keep data private.
So these are all trends in digital marketing in 2025. If you are working with any digital marketing company in Los Angeles, they must follow all these trends so that you can grow more. To know more about digital marketing, keep reading our upcoming blogs.
